Dreams on wheels.

BMW concept cars.

With their stunning, avant-garde appearance, convention-defying designs, and incorporation of the most advanced technology, BMW concept cars demonstrate the company’s technical strength even as they showcase future development trends. Creative elements embraced in concept cars will gradually find their way onto BMW production vehicles.

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1
Welcome to the BMW 1 Series.
The spirit of a new generation.

Fewer emissions, uncompromised driving pleasure.

Smooth power, pulse-quickening performance and intelligent design.

The new BMW 1 Series (5-door)
ONE ORIGIN. TWO ORIGINALS.

116i Starting at 278,000RMB.
118i Starting at 306,000RMB.

Model highlights Design Driving dynamics Efficiency Equipment Images and videos

The New BMW 1 Series Coupé
Rear-wheel drive dynamism.

Starting at 320,000 RMB.
With up to a 2.0L Straight 4-cylinder petrol engine and 152 hp.

Overview 360°Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions

The New BMW 1 Series Convertible
Rear-wheel drive enthusiasm.

Starting at 368,000 RMB.
With up to a 2.0L Straight 4-cylinder petrol engine and 152 hp.

Overview 360°Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions
3
Welcome to the BMW 3 Series.
Experience the joy of sportiness.

Pure Joy. Measured in smiles per hour.

For generations, the legendary BMW 3 Series has set the performance benchmark for
the sports sedan category.

The new BMW 3 Series Sedan.
Engineered emotions.

Starting at 299,800 RMB.
With up to a 3.0L straight six-cylinder Twin Turbo engine and 306 hp.

Overview 360°Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions

The New BMW 3 Series Coupé.
Joy redefines the racing line.

Starting at 491,000 RMB.
With up to a 3.0L straight six-cylinder Twin Turbo engine and 306 hp.

Overview 360°Visualizer Gallery & Download Model highlights Efficiency Features & Specs Price & Promotions

The New BMW 3 Series Convertible.
Joy is always in season.

Starting at 584,000 RMB.
With up to a 3.0L straight six-cylinder Twin Turbo engine and 306 hp.

Overview 360°Visualizer Gallery & Download Model highlights Efficiency Features & Specs Price & Promotions
5
Welcome to the BMW 5 Series.
The perfect choice for business.

Settle for more.

The 5 Series legacy is one of incredible performance, timeless style, and countless innovations.

The all-new BMW 5 Series Sedan
Joy is an exploration of beauty.

Starting at 428,600 RMB.
With up to a 3.0L straight six-cylinder Twin Turbo engine

Overview 360°Visualizer Gallery & Download Model highlights Efficiency Price & Specs

The all-new BMW 5 Series Gran Turismo.
The first of its kind.

Starting at 809,000 RMB.
With up to a 4.4L Eight-cylinder engine and 407 hp.

Overview 360°Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions

BMW 5 Series Touring
AN EXPLORATION OF BEAUTY.

Starting at 666,600 RMB.
With up to a 3.0L Straight six-cylinder petrol engine, 258 HP

Overview 360°Visualizer Gallery & Download Model highlights Efficiency Features & Specs Price & Promotions
6
Welcome to the BMW 6 Series.
Performance, in its most beautiful form.

Live vicariously through no one.

With sleek, modern style, the 6 Series is replete in head-turning beauty and, of course, incredible BMW performance.

The All-New BMW 6 Series Coupé.
Inspiration Flows.

Starting at 1,128,000RMB
With up to a 4.4L V8 Twin Turbo engine and 407 hp.

Overview 360°Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions

The New BMW 6 Series Convertible
Inspiration Flows.

Starting at 1,186,000RMB.
With up to a 3.0L straight 6cylinder Turbo engine and 306 hp

Overview 360°Visualizer Gallery & Download Model highlights Efficiency Features & Specs Price & Promotions
7
Welcome to the BMW 7 Series.
Setting standards for the future.

A statement for a new age.

The BMW flagship is an expression of style, luxury and driving dynamics at the highest level.

The all-new BMW 7 Series Sedan.
The pinnacle of luxury and power.

Starting at 898,000 RMB.
With up to a 6.0L twelve-cylinder engine and 544 hp.

Overview 360°Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions

BMW ActiveHybrid 7
The most luxurious and dynamic.

Starting at 2,298,000 RMB.
With up to a 4.4L Twin Turbo V8 engine and 465 hp.

Overview 360°Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions
X
Welcome to the BMW X Series.
Master of all roads.

Built to lead.

The world’s first Sports Activity Vehicle and Sports Activity Coupe, both powerful and exciting, versatile and high-quality.

BMW X1.
JOY IS WHAT YOU MAKE OF IT.

Starting at 367,000 RMB.
With up to a 3.0L six-cylinder engine and 258 hp.

Overview 360°Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions

The all-new BMW X3.
The trustworthy luxury all-rounder SAV.

Starting at 545,000 RMB.
With up to a 3.0L six-cylinder Turbo engine and 306 hp

Overview 360°Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions

The new BMW X5.
We’ve expanded on a great idea.

Starting at 896,000 RMB
With up to 4.4L V8 Twin Turbo engine

Overview 360°Visualizer Gallery & Download Model highlights Efficiency Features & Specs Price & Promotions

The new BMW X6.

A Coupé above.

Starting at 1,055,000 RMB.
With up to a 4.4L V8 Twin Turbo engine and 407 hp.

Overview 360°Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions

BMW ActiveHybrid X6.
Efficiency for every pace.

Starting at 2,168,000 RMB.
With up to a 4.4L Twin Turbo V8 engine and 485 hp.

Overview 360°Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions
Z4
Welcome to the BMW Z4.
Future perfect. The BMW Roadster reborn.

The power to free yourself.

Introducing BMW's first roadster with a retractable hardtop. Now available for your driving creations on the canvas we call road.

The all new BMW Z4 Roadster.
An expression of joy.

Starting at 578,000 RMB.
With up to a 3.0L straight six-cylinder Twin Turbo engine and 306 hp.

Overview 360°Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions
M
Welcome to the BMW M.
M. The most powerful letter in the world.

M = Motorsport

The barely street-legal M vehicles are filled with a power usually reserved for the track. They are as incredible to behold as they are to drive.

The all-new BMW 1 Series M Coupé.
Burning Ambition.

Starting at 598,000 RMB.
With up to a 3.0L M TwinPower Turbo straight six-cylinder petrol engine and 340hp.

Model highlights Exterior design Interior design Driving dynamics M Power World Images and videos Features & Specs Price & Promotions

The all new BMW M3 Sedan.
The four-door with Formula M.

Starting at 1,066,000 RMB.
With up to a 4.0L V8 high-rev engine and 420 hp.

Overview 2D Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions

The all new BMW M3 Coupé.
The soul of Formula M: reloaded.

Starting at 1,105,000 RMB.
With up to a 4.0L V8 high-rev engine and 420 hp.

Overview 2D Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions

The all new BMW M3 Convertible.
Open for motorsports.

Starting at 1,200,000 RMB.
With up to a 4.0L V8 high-rev engine and 420 hp.

Overview 2D Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions

The new BMW M5.
The untouchable.

Starting at 1,858,000 RMB.
With up to a 4.4L M TwinPower Turbo V8 petrol engine and 560 hp.

Model highlights Exterior design Driving dynamics Efficiency Gallery & Download Features & Specs Price & Promotions Price & Promotions

The BMW M6.
More heartbeats per minute.

Starting at 2,298,000 RMB.
With up to a 5.0L Naturally-aspirated V10 engine and 500 hp.

Overview 2D Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions

The all new BMW X5 M.
Uncompromisingly different.

Starting at 2,018,000 RMB
With up to a 4.4L M TwinPower Turbo engine and 555 hp.

Overview 2D Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions

The all new BMW X6 M.
Uncompromisingly different.

Starting at 2,190,000 RMB.
With up to a 4.4L M TwinPower Turbo engine and 555 hp.

Overview 2D Visualizer Gallery & Download Model highlights All the facts Features & Specs Price & Promotions
Hybrid
- Overview
  - Hybrid
- BMW ActiveHybrid
  - Overview
- BMW ActiveHybrid X6
- BMW ActiveHybrid 7
- EfficientDynamics
Certified Pre-owned BMW
- BMW Premium Selection
BMW Owners
- BMW Aftersales
- MyBMWClub
  - Introduction
BMW Insights

Concept Cars

Dreams on wheels.

BMW concept cars.

Welcome to the BMW 1 Series.The spirit of a new generation.

Fewer emissions, uncompromised driving pleasure.

The new BMW 1 Series (5-door)ONE ORIGIN. TWO ORIGINALS.

The New BMW 1 Series Coupé Rear-wheel drive dynamism.

The New BMW 1 Series ConvertibleRear-wheel drive enthusiasm.

Welcome to the BMW 3 Series. Experience the joy of sportiness.

Pure Joy. Measured in smiles per hour.

The new BMW 3 Series Sedan.Engineered emotions.

The New BMW 3 Series Coupé.Joy redefines the racing line.

The New BMW 3 Series Convertible.Joy is always in season.

Welcome to the BMW 5 Series.The perfect choice for business.

Settle for more.

The all-new BMW 5 Series SedanJoy is an exploration of beauty.

The all-new BMW 5 Series Gran Turismo.The first of its kind.

BMW 5 Series TouringAN EXPLORATION OF BEAUTY.

Welcome to the BMW 6 Series.Performance, in its most beautiful form.

Live vicariously through no one.

The All-New BMW 6 Series Coupé.Inspiration Flows.

The New BMW 6 Series ConvertibleInspiration Flows.

Welcome to the BMW 7 Series.Setting standards for the future.

A statement for a new age.

The all-new BMW 7 Series Sedan.The pinnacle of luxury and power.

BMW ActiveHybrid 7The most luxurious and dynamic.

Welcome to the BMW X Series.Master of all roads.

Built to lead.

BMW X1.JOY IS WHAT YOU MAKE OF IT.

The all-new BMW X3.The trustworthy luxury all-rounder SAV.

The new BMW X5.We’ve expanded on a great idea.

The new BMW X6.A Coupé above.

BMW ActiveHybrid X6.Efficiency for every pace.

Welcome to the BMW Z4.Future perfect. The BMW Roadster reborn.

The power to free yourself.

The all new BMW Z4 Roadster.An expression of joy.

Welcome to the BMW M.M. The most powerful letter in the world.

M = Motorsport

The all-new BMW 1 Series M Coupé.Burning Ambition.

The all new BMW M3 Sedan.The four-door with Formula M.

The all new BMW M3 Coupé.The soul of Formula M: reloaded.

The all new BMW M3 Convertible.Open for motorsports.

The new BMW M5.The untouchable.

The BMW M6.More heartbeats per minute.

The all new BMW X5 M.Uncompromisingly different.

The all new BMW X6 M.Uncompromisingly different.

Welcome to the BMW 1 Series.
The spirit of a new generation.

The new BMW 1 Series (5-door)
ONE ORIGIN. TWO ORIGINALS.

The New BMW 1 Series Coupé
Rear-wheel drive dynamism.

The New BMW 1 Series Convertible
Rear-wheel drive enthusiasm.

Welcome to the BMW 3 Series.
Experience the joy of sportiness.

The new BMW 3 Series Sedan.
Engineered emotions.

The New BMW 3 Series Coupé.
Joy redefines the racing line.

The New BMW 3 Series Convertible.
Joy is always in season.

Welcome to the BMW 5 Series.
The perfect choice for business.

The all-new BMW 5 Series Sedan
Joy is an exploration of beauty.

The all-new BMW 5 Series Gran Turismo.
The first of its kind.

BMW 5 Series Touring
AN EXPLORATION OF BEAUTY.

Welcome to the BMW 6 Series.
Performance, in its most beautiful form.

The All-New BMW 6 Series Coupé.
Inspiration Flows.

The New BMW 6 Series Convertible
Inspiration Flows.

Welcome to the BMW 7 Series.
Setting standards for the future.

The all-new BMW 7 Series Sedan.
The pinnacle of luxury and power.

BMW ActiveHybrid 7
The most luxurious and dynamic.

Welcome to the BMW X Series.
Master of all roads.

BMW X1.
JOY IS WHAT YOU MAKE OF IT.

The all-new BMW X3.
The trustworthy luxury all-rounder SAV.

The new BMW X5.
We’ve expanded on a great idea.

The new BMW X6.

A Coupé above.

BMW ActiveHybrid X6.
Efficiency for every pace.

Welcome to the BMW Z4.
Future perfect. The BMW Roadster reborn.

The all new BMW Z4 Roadster.
An expression of joy.

Welcome to the BMW M.
M. The most powerful letter in the world.

The all-new BMW 1 Series M Coupé.
Burning Ambition.

The all new BMW M3 Sedan.
The four-door with Formula M.

The all new BMW M3 Coupé.
The soul of Formula M: reloaded.

The all new BMW M3 Convertible.
Open for motorsports.

The new BMW M5.
The untouchable.

The BMW M6.
More heartbeats per minute.

The all new BMW X5 M.
Uncompromisingly different.

The all new BMW X6 M.
Uncompromisingly different.