A commitment to culture.

Promoting the new, preserving the old.

China's splendid civilization goes back 5000 years, and BMW is making a long-term commitment to help protect this unique cultural heritage. At the same time, BMW also has a stake in discovering and supporting today's artistic talent. BMW thus initiates and sponsors many cultural activities, from musical performances, film and the visual arts to heritage protection. BMW's broader goal is to stimulate public enthusiasm for the arts and promote the development of new cultural undertakings.

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