BMW Dealership Application


To further improve the dealer network development, and to meet the increasing customer demand, we will continuously recruit new dealerships in east, south, west and north areas in mainland China. We look forward to establish long term cooperation with you to set up luxury vehicle sales and service network with international standard.

If you want to apply for a BMW authorized dealership, the relevant automotive operation experiences are required, please submit following application documents (both in Chinese & English):
1. The introduction of the applicant company (core business, historical performance, financial status, management team, the automotive brand(s) as well as the network status need to be included);
2. Business plan for BMW (including applied city, project investment plan, fund resource, operation plan, proposed land in the applied city, local automotive premium market analysis and understanding of BMW overall business); the proposed location should be close to the city main roads with high visibility.
3. Contacts of the applicant company: name of contact person, mobile number, telephone and fax number, email address and etc.

The following documents shall be also included in the application package:
1. Copy of the business license;
2. Copy of the automotive maintenance certificate;
3. Copy of the applicant company’s capital verification report and audited reports in the recent 3 years;
4. Copy of Import & Export certificate and the relevant permit certification;
5. Original version of the Credibility Certificate issued by bank or other financial organization;
6. Copy of the proposed land’s legal documents;
7. Photos of the proposed land and its surroundings.

Please post your application document by mail. Any individual recommendation applications or personal visit without reservation is not accepted.

Please send your application documents to the following address:
Dealer Development Department, BMW Brilliance Automotive Co., Ltd.
25th F, Tower B. Gateway Plaza, No. 18 Xia Guang Li North Road East Third Ring, Chaoyang District, Beijing
Post Code: 100027

If you have any question, please contact:
Dealer application hotline: + 86 -10- 8455 7000
Or contact regional helpdesk:
East Region: + 86 -10- 8455 7123
South Region: + 86 -10- 8455 7448
West Region: + 86 -10- 8455 7127
North Region: + 86 -10- 8455 7086

Once again, thank you for your interest in BMW and we look forward to have future cooperation with you.

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